The Sparks Awards program is underway and heating up, and Charleston American Marketing Association is accepting campaign entries through August 20. We have sharpened our pencils and finetuned the categories a bit. The Firecracker Award now applies to excellence in interactive media to include websites, email marketing, banners ads and search engine marketing. The [...]
Looking to find the best holiday party this year? Look no further AMA’s Jingle Mingle will be held at Shine on December 14th from 5:30 – 8:30. It promises to be one of the best networking opportunities of the year. You don’t want to miss out on interacting with these fabulous people so RSVP today! [...]
Name: Erika McMillan Company: BB&T Charleston Wine + Food Festival Title: Marketing and Media Manager Two sentences about your company/position. The BB&T Charleston Wine + Food Festival is a 501©(3) non-profit organization that benefits local charities and student culinary scholarship programs. In my role I manage the Festival’s marketing, media, advertising and web site efforts. [...]
Last week we confirmed two dynamic speakers from Blue Ion to moderate our panel of multimedia experts that we’ve previously highlighted. Charleston AMA welcomes Robert and Chris: Robert Prioleau Founding Partner & Strategy Director Chris Simpson Digital Marketing Director Some of Blue Ion’s favorite videos produced by their staff members include the Blue Ion Flipbook [...]
Still not sure whether or not you want to attend our May luncheon? Perhaps learning more about our last panelist will help you make the decision. Patrick Bryant, Managing Partner Go To Team What is your favorite viral video? Our go to team commercial. We sent it out in an email to 2000 broadcast producers [...]
Our second of three posts highlighting our May speaker panelists. This time we’ll get to know Justin more. Justin Nathanson, Lead Producer and Founder The Cut Company What is your favorite viral video? I like some for their humor, some for their marketing effectiveness, and some to just brighten my day. I’ll cover those 3: [...]
An article I recently read from Advertising Age titled “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008. As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But [...]
If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest appearance [...]
If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest appearance [...]
After returning to the daily grind, I finally got a chance to catch up on some of my favorite interactive marketing blogs. I started following Jeremiah Owyang a few years ago when Blueion recommended him as an industry expert. And, they were right! He’s made my top list of 5 or so bloggers to follow [...]
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