Charleston AMA - Amercian Marketing Association

Member Spotlight: Sally Clarkson

amasallyName: Sally Clarkson
Company: BenefitFocus
Title: Marketing Manager

Two sentences about your company/position.
I am a Marketing Manager for the employer-focused business segment of Benefitfocus, located in Charleston, SC. I specialize in campaign development and am always looking for new and interesting ways to reach our target audience of Fortune 2000 companies.

What is the best advice you could give a younger marketer?
Never give up! You will have to face obstacles and adapt to changes you never saw coming, just try to deal with it in the best way you know how, do the right thing and trust your gut!

What is your favorite website or who is your favorite person to follow on Twitter?
ChasCityPaper is great for local news, Your HR Blend in my favorite for interesting tidbits and random facts about HR, workplace trends, etc.

Why are you a member of Charleston AMA?
It’s a great way to meet people in the local marketing community and learn about what they are doing. There are also several opportunities to listen to fascinating people talk about their marketing careers and experiences during the monthly luncheons.

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