“Digital Means Measurable: Marketing for the Digital Age”
Justin Rockwell, Owner, Web Strategist, OIR Interactive
Teri Backfield, E-mail Marketing Specialist, OIR Interactive
Justin Rockwell, Owner and Web Strategist of OIR Interactive, LLC an interactive marketing agency in North Myrtle Beach, S.C. and OIR’s E-mail Marketing Specialist Teri Backfield will dive into the world of mobile and e-mail marketing. They’ll be taking a look beyond basic digital marketing and focusing on what new digital methods marketers can use and the analytics that go along with them for the best possible impact and return on investment for your brand.
While mobile marketing is still in the beginning stages as compared to the more mature advertising mediums such as television, radio, print and even the Internet, mobile is quickly emerging as an advertising channel with full-impact. Rockwell will explain the various methods of mobile marketing, who is currently using them, and what works and what doesn’t so marketers can get started with mobile today.
Backfield will take a personal approach to interpreting e-mail marketing analytics and reading between the lines to maximize your e-mail marketing exposure. We have all sent an e-mail for a business, now it’s time to do it right by following examples of industry leaders and encouraging you to create new trends for your brand’s e-mail marketing messages to grow.
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