I was on Ragan Communications last week and came across a good short article on how to make a grat first impression in your writing. It was published by Robert J. Holland, ABC, Holland Communication Solutions, LLC. Read below for the full article, which can also be found on Holland’s blog.
Don’t Blow Your Chance
I used [...]
Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
Continue ReadingAn article I recently read from Advertising Age titled “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008.
As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But [...]
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