If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest appearance [...]
Continue ReadingMany organizations struggle with limited resources and in today’s economy, time is money. A strategic marketing communication plan can help an organization focus resources on the important tasks and set priorities. Without a plan, an organization generally becomes reactive instead of proactive with their communications. Reactive communication leads to wasted time and often dilutes the [...]
Continue ReadingIn today’s economy it is becoming more and more important for marketing professionals to provide a return on the company’s investment for marketing initiatives. Where is the money going? Are we receiving the full benefits? Should we evaluate our allocation of marketing costs? In the Sept. 15 issue of Marketing News, the American Marketing Association’s [...]
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