Winning a Spark Award is a newsworthy event and a catalyst for publicity. Be proud of your hard work and advertise your success.
Let your competition, your colleagues, and the news media know that you are an award-winning professional and industry leader.
Maximize marketing potential for each project – both you and your clients will benefit from the [...]
Continue ReadingAn editorial by Charleston AMA Director of Marketing, Jenn Simpson
At our last AMA luncheon, we learned how important it is to incorporate Search Engine Marketing strategies into your overall marketing plan. A key component of this strategy and its success - according to our speaker, Steve Parker, co-founder and managing partner of NYC-based Levelwing Media, [...]
In today’s ever-changing market segments, company’s need to adapt to keep up. In turn, marketers need to adapt their own strategies to sustain their company’s vision and values throughout the morphing brand and culture.
Join Dianne Culhane this Thursday at our monthly AMA luncheon as she discusses Collaborative Strategic Planning, Culture Change and Sustainability.
Culhane, a sustainability [...]
Last month, Cynthia Currence taught us a lot about marketing in turbulent times. One thing that still stands out in my mind was her recommendation to develop partnerships with other entities to diversify your thinking. A lot of groups could learn from her examples and find ways to partner across business and nonprofit lines. See [...]
Continue ReadingNext month we’re welcoming Cynthia Currence, former VP Marketing and Branding for the American Cancer Society, to our July AMA luncheon to talk about “Marketing Opportunities in Turbulent Times.” Read the full description on our events page.
Cynthia has an extensive background in qualitative research design and facilitation, marketing strategy and planning, sponsorship and cause branding. [...]
Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
Continue ReadingAn article I recently read from Advertising Age titled “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008.
As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But [...]
If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest [...]
Continue ReadingIf you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest [...]
Continue ReadingMany organizations struggle with limited resources and in today’s economy, time is money. A strategic marketing communication plan can help an organization focus resources on the important tasks and set priorities. Without a plan, an organization generally becomes reactive instead of proactive with their communications. Reactive communication leads to wasted time and often dilutes [...]
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