Social media channels have become the modern day podium for consumers to express their thoughts and opinions, oftentimes relating directly to your business. Through a well-planned social strategy, delving into these conversations is where your company can better understand the customer and learn the strengths and weaknesses of what your company does – whether it pertains [...]
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Donna Parrish Project Coordinator at BoomTown, LLC Two sentences about your company/position: BoomTown, LLC is a web-based software company. Our flagship product is an online real estate marketing, lead generation and client management solution. I work closely with new clients to implement their BoomTown websites and online marketing tools. What is the best advice you could [...]
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Winning a Spark Award is a newsworthy event and a catalyst for publicity. Be proud of your hard work and advertise your success. Let your competition, your colleagues, and the news media know that you are an award-winning professional and industry leader. Maximize marketing potential for each project – both you and your clients will benefit [...]
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An editorial by Charleston AMA Director of Marketing, Jenn Simpson At our last AMA luncheon, we learned how important it is to incorporate Search Engine Marketing strategies into your overall marketing plan. A key component of this strategy and its success – according to our speaker, Steve Parker, co-founder and managing partner of NYC-based Levelwing [...]
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In today’s ever-changing market segments, company’s need to adapt to keep up. In turn, marketers need to adapt their own strategies to sustain their company’s vision and values throughout the morphing brand and culture. Join Dianne Culhane this Thursday at our monthly AMA luncheon as she discusses Collaborative Strategic Planning, Culture Change and Sustainability. Culhane, [...]
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Last month, Cynthia Currence taught us a lot about marketing in turbulent times. One thing that still stands out in my mind was her recommendation to develop partnerships with other entities to diversify your thinking. A lot of groups could learn from her examples and find ways to partner across business and nonprofit lines. See [...]
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Next month we’re welcoming Cynthia Currence, former VP Marketing and Branding for the American Cancer Society, to our July AMA luncheon to talk about “Marketing Opportunities in Turbulent Times.” Read the full description on our events page. Cynthia has an extensive background in qualitative research design and facilitation, marketing strategy and planning, sponsorship and cause [...]
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Due to tough economic times, a company’s first inclination may be to pull back on expenses and trim the marketing budget. According to a new study, cutting spending hurts brands in the long term. The study shows brands who cut their marketing spend during a downturn lost marketshare and typically never recovered to private labels. [...]
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An article I recently read from Advertising Age titled “Marketers, Agencies Not Ready to Spend, Even Online” suggested that marketers and agencies are less optimistic about increasing their spend in online advertising than previously reported at the end of 2008. As we all know, newspapers and magazines have seen a sharp decrease in advertisers. But [...]
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If you missed the AMA luncheon last week, I feel bad for you. Honestly, I think Jay Berkowitz gave one of the best presentations I’ve ever heard on Internet Marketing. If you couldn’t make it, don’t worry as we’ll post a podcast of his presentation this week. And, we might even have a guest appearance [...]
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