Charleston AMA - Amercian Marketing Association

Using Appropriate Analytics Tools

October 7, 2009 2 comments

An editorial by Charleston AMA Director of Marketing, Jenn Simpson
At our last AMA luncheon, we learned how important it is to incorporate Search Engine Marketing strategies into your overall marketing plan. A key component of this strategy and its success - according to our speaker, Steve Parker, co-founder and managing partner of NYC-based Levelwing Media, [...]

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The Reality of Search Marketing

September 22, 2009 No comments yet

Join us next Thursday, October 1st, as we welcome Steve Parker, co-founder and managing partner of NYC-based Levelwing Media, LLC.
Search Engine Marketing (SEM) is perhaps the most challenging aspect of a marketer’s strategic plan—with so many influencing factors, evolving technologies and moving parts, it’s important to understand the fact, and the fiction of search engine [...]

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