Charleston AMA - Amercian Marketing Association

February Luncheon

January 15, 2010 No comments yet

“Digital Means Measurable: Marketing for the Digital Age”
Justin Rockwell, Owner, Web Strategist, OIR Interactive
Teri Backfield, E-mail Marketing Specialist, OIR Interactive
Justin Rockwell, Owner and Web Strategist of OIR Interactive, LLC an interactive marketing agency in North Myrtle Beach, S.C. and OIR’s E-mail Marketing Specialist Teri Backfield will dive into the world of mobile and e-mail marketing. [...]

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Top Five Reasons to Enter the Spark Awards

October 12, 2009 1 comment

Winning a Spark Award is a newsworthy event and a catalyst for publicity. Be proud of your hard work and advertise your success.

 Let your competition, your colleagues, and the news media know that you are an award-winning professional and industry leader.

 Maximize marketing potential for each project – both you and your clients will benefit from the [...]

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Using Appropriate Analytics Tools

October 7, 2009 2 comments

An editorial by Charleston AMA Director of Marketing, Jenn Simpson
At our last AMA luncheon, we learned how important it is to incorporate Search Engine Marketing strategies into your overall marketing plan. A key component of this strategy and its success - according to our speaker, Steve Parker, co-founder and managing partner of NYC-based Levelwing Media, [...]

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The Reality of Search Marketing

September 22, 2009 No comments yet

Join us next Thursday, October 1st, as we welcome Steve Parker, co-founder and managing partner of NYC-based Levelwing Media, LLC.
Search Engine Marketing (SEM) is perhaps the most challenging aspect of a marketer’s strategic plan—with so many influencing factors, evolving technologies and moving parts, it’s important to understand the fact, and the fiction of search engine [...]

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Winner of Twitpic Contest

September 21, 2009 No comments yet

Congratulations to Emily Coleman, our winner of the inspired photo Twitpic contest. Emily will receive four tickets to the next Pecha Kucha Charleston, compliments of Charleston’s Creative Parliament. We would also like to send a large thank you once again to our September event speaker, Noah Everett, for sharing his story about how he founded [...]

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Twitpic Contest

August 18, 2009 No comments yet

Are you an inspired marketer in Charleston? If so, show us! Charleston AMA is officially kicking off its photo contest this Wednesday, August 19.
The rules are simple:
- Take a picture of what inspires you as a marketer or what inspires you about Charleston.
- Submit your photo via Twitpic to Charleston AMA’s Twitter account: @CharlestonAMA
Our September [...]

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TwitPic Creator Tells All!

August 18, 2009 1 comment

Join the Charleston Chapter of the American Marketing Association on Thursday, Sept. 10, as we welcome Noah Everett, creator of TwitPic, a program used by more than 3.5 million people to share photos across Twitter’s Web and mobile-based platforms.
A new resident of Charleston, Noah will share how his program built upon one of the most [...]

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Write as if your life depended on it - first impressions are everything

August 3, 2009 No comments yet

I was on Ragan Communications last week and came across a good short article on how to make a grat first impression in your writing. It was published by Robert J. Holland, ABC, Holland Communication Solutions, LLC. Read below for the full article, which can also be found on Holland’s blog.
Don’t Blow Your Chance
I used [...]

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Multimedia Panel Delivers

May 26, 2009 No comments yet

Anyone need a recap of what we all learned at the May luncheon? Here’s a quick excerpt from Robert’s entry at Blue Ion:
Content Development - Brands are developing more and more content (video, interactive, photo, stories, etc.) today to tell their story/stories, and distributing it through online channels.
Distribution - There are endless opportunities for distributing [...]

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Blue Ion to Moderate May Luncheon Panel

May 4, 2009 1 comment

Last week we confirmed two dynamic speakers from Blue Ion to moderate our panel of multimedia experts that we’ve previously highlighted. Charleston AMA welcomes Robert and Chris:
Robert Prioleau
Founding Partner & Strategy Director
Chris Simpson
Digital Marketing Director
Some of Blue Ion’s favorite videos produced by their staff members include the Blue Ion Flipbook and and Blue Ion Skateboarding.
They’ve [...]

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