Charleston AMA - Amercian Marketing Association

Three Rules of Career Management for 2012

January 29, 2012 No comments yet

The biggest difference between today’s employment world and that of our fathers’ is the rapid pace of corporate change. Expectations of company stability and long-lasting employment are a thing of the past. If one isn’t tuned into the signals of corporate change it can mean an unexpected layoff and months of unemployment and job searching. [...]

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I’m A Marketing Pro and I Approved This Message

January 26, 2012 No comments yet

Man, that was painful. If you have a land line, your phone was hijacked by GOP presidential candidates for two weeks before South Carolina’s primary. By my count, the phone rang approximately 637 thousand times an hour, and only 422 of those calls was my mother-in-law.

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A Zyxpyx By Any Other Name

December 17, 2011 3 comments

At this point you’re thinking — which puts you in a different class than me right off the bat — you’re thinking, what in the wide world of integrated marketing communications are you jabbering on about? Have you lost what small scattering of marbles were formerly clanking around in her head?

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Using Your Social Media Intelligence

November 26, 2011 No comments yet

Social media channels have become the modern day podium for consumers to express their thoughts and opinions, oftentimes relating directly to your business. Through a well-planned social strategy, delving into these conversations is where your company can better understand the customer and learn the strengths and weaknesses of what your company does – whether it pertains [...]

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Adventures In Resume Reading

November 20, 2011 1 comment

  References Available Upon Request. Have dumber words ever been written? I see this on resumes all the time. I think, “no shoeshine, Sherlock.” If your references aren’t available, neither is the job. (I don’t actually think “shoeshine,” but this is a family website.) If you’re looking for the painfully obvious on your resume, why [...]

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Doe-Eyed Young Personhood Needs You

November 14, 2011 No comments yet

I see that our AMA has initiated a Marketing Mentee program. This is wonderful. I encourage you to volunteer to offer guidance and support to a doe-eyed young person recently embarked on their career. I encourage you to provide this service to said young person because, and I say this with all due self-respect, I [...]

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Going Out On A … Limb

November 12, 2011 No comments yet

What do you get when you combine a six-foot three-inch membership chair with a longtime Skirt! rep? You may find out in a coming issue.

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Lucky to Be Among the Charleston Marketing Community

November 4, 2011 1 comment

Yesterday was a day to celebrate the companies and individuals that make Charleston’s Marketing Community what it is. As we all gathered together for a delicious lunch by Charleston Marriott and dessert from Glazed and Wild Flower Pastry, the buzz around the room was contagious. Warren Peper led the ceremonies while throwing in a little [...]

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2011 Marketer of the Year Finalist: Will Bullock, Slant Media

October 28, 2011 No comments yet

Will Bullock, Slant Media wbullock@slantmedia.net 263-c king street charleston, sc 29401 (843) 722.2221 www.slantmedia.net twitter.com/SLANT_HQ Nomination: Will’s experience and training as an architect continues to influence how he approaches graphic design for Slant Media’s clients. Slant’s client list ranges from retail-based to service-based businesses. In everything he does, his ultimate goal is to bring clarity [...]

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2011 Marketer of the Year Finalist: Jessica Munday, Trio Solutions

October 28, 2011 No comments yet

Jessica Munday, Trio Solutions Trio Solutions Inc. 505 Belle Hall Parkway, Suite 202 Mount Pleasant, SC 29464 p: (843) 216-0442 f: (843) 216-5790 www.trio-solutions.com www.facebook.com/triosolutions www.twitter.com/triosolutions Nomination: Jessica is a bright marketer with a heart of gold. She has worked in the marketing communication and health care industries for more than 15 years and has [...]

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